Our story
The story starts a couple of years ago. When the pandemic swept across the world and New York City was locked down, I took the time to work on myself and started to think of myself as a priority. I was able to develop small but meaningful habits such as meditating, keeping my space clean and organized, replacing towels regularly, working out consistently, drinking enough water, limiting my caffein intake, etc. When put together and executed every day, they made a noticeable difference in my life. To this very day, I have stuck to these habits.
Over time, I realized that my habits and routines could inspire others to improve their own lives. I gradually began to see changes in my inner circle as they adopted these habits and routines and experienced their own positive transformations. Witnessing this virtuous cycle of improvement around me brought me immense joy and pride.
I firmly believe that everyone has the potential for greatness, which can be unlocked by building sustainable self-care habits and sticking to them. When a habit successfully settles into your routine, whether it's big or small, it starts a chain reaction with a compound effect.
We know first hand that maintaining a new habit can be challenging, and that's where our product comes in. Our primary objective is to ease your transition and assist you on your self-care journey, thus creating more virtuous cycles that have a positive impact on an even wider audience. We have set out to better the world and its inhabitants, one habit at a time.
Our mission
We believe in the power of small habits. Our mission is to enable individuals to build positive habits and to look after themselves better through our intuitive and attentive products, improving the world in the process.
Our vision
Our vision is to assist others in bettering themselves, thus starting a positive feedback loop that will empower people and ultimately contribute to making a difference in the world. We set out to help people take one small step towards a better self, which leads to one giant leap towards lasting positive change. With our thoughtfully-designed products, we hope to catalyze a virtuous cycle within you. Throughout the cycle, one emits positive and healthy energy that influences those around them and vice-versa. This positive energy and goodness will diffuse throughout one's world, creating a better version of it.